Development Features of the Lego Enterprise History

The company started to expand in new frontiers of the toy industry. In 1971 LEGO began to target females with the arrival of furniture pieces and dollhouses; in 1974 that introduced their first human being figures, referred to as Minifigures; in addition to 1979 this expanded into space with sets boasting astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of rings elements aimed toward young girls. This era also noticed the creation of a managing structure, with Godtfred Kirk Christiansen’s child Kjeld Kirk Kristiansen signing up the bureaucratic staff and working to modernize the company’s manufacturing strategies.

The 1970s also saw the introduction of a process that allowed customers to choose certain bricks they planned to purchase and create their own designs, rather than buy pre-made sets; this is popular with adults, as well as children. In the same decade, Profano branched out into ancient territory while using Castle motif, and in 1980 the company added their first train sets to its collection.

In 1989 Lego announced the browse around this site Pirate look, and with it an array of pirate ships, wasteland islands and treasure. The business also broadened its assortment of facial expressions, adding beards, eye bits and lipstick in addition to the normal two sight and smile. Some mature Lego lovers resented these changes, selecting the more simple faces of earlier versions.

As Profano expanded in a huge international corporation, completely to find ways to satisfy the requires of its big name clients like Target, Wal-Mart and Toys ‘R’ Us, which in turn demanded bigger selections and faster shipment times. Maintain with these requirements, the company began to reduce total production time for new products by making more using of computerized set up systems.